Impact Summit
2021
MedeAnalytics’ premiere annual client event, the Impact Summit is worthy of its own sub-brand. Designed to be a collaborative and fun conference, the aesthetic is meant to be playful, while also communicating the “impact” theme.
MedeAnalytics’ premiere annual client event, the Impact Summit is worthy of its own sub-brand. Designed to be a collaborative and fun conference, the aesthetic is meant to be playful, while also communicating the “impact” theme.
I was a key part of the efforts to rebrand the company for the first time in 20+ years, bringing it away from the 90s aesthetic and into the present day. We focused on incorporating more fun colors and softer shapes, to more reflect the new brand positioning of “smart and approachable”. Every facet of the marketing and sales functions were reworked.
More MedeAnalytics docs I’ve designed:
TrueSpace is an upscale incubator for mid-stage start-ups that aims to create a first-class experience for their members — a white glove experience every step of the way.
Brand package included: logo, brand book with asset library, pitch deck, website design, print materials, mobile app assets, as well as an embosser and wax seal to really add polish. I also provided creative direction for HQ in the Denver Tech Center (designed by Gensler), shot and produced marketing videos, and worked with outside vendors to design and install custom signage.
BlackPaint Studios was a rad woman-owned creative agency that combines their “unique experience in both traditional advertising and grassroots art activism to make noise for organizations and causes they believe in.” I was originally hired for a creative apprenticeship, and continued to shoot and produce for them as a freelancer.
Freelance, volunteer, and self-guided work, beyond the day job.
Printed cards. My ongoing passion project — combining wordplay, food, and snail mail!
Created all wedding materials materials — invites, programs, maps, geo-fenced Snapchat filter, wayfinding, menus, etc.
Traced from GIS satellite maps, honoring some of my favorite Rocky Mountain destinations
CreativeMornings is a networking organization for creative professionals with chapters all over the globe who all design programming around a common monthly theme. In the pre-pandemic world, I was a part of the volunteer Photo/Video Team at events, interviewing attendees for their thoughts about the upcoming month’s theme.